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Support for Veterans

We are grateful for the service of our nation’s veterans. Through Hy-Vee Homefront Round Up, donations can help support our veterans and their families. The Round Up program allows customers to round up their grocery bill to the nearest dollar—or any amount—with the proceeds going to support designated Hy-Vee Homefront organizations. We are proud to partner with our customers by matching customer donations during the days surrounding Veterans Day, up to $100,000.

Total Donation: $3,583,129

Previous Round Up Totals:
Dates Funds Raised at Stores Hy-Vee Match Extra
November 1 - 15, 2023 $246,549.21 $100,000
November 1 – 13, 2022 $325,848.03 $100,000 $50,000
November 1 – 14, 2021 $470,545.29 $100,000.00
November 1 – 15, 2020 $90,715.80 $100,000.00
November 1 – 18, 2019 $127,783.87 $100,000.00 $54,650.00
November 1 – 18, 2018 $198,092.32 $100,000.00 $3,618.25
November 1 – 30, 2017 $190,068.85 $100,000.00
November 3 – 13, 2016 $186,993.00 $100,000.00
November 5 – 15, 2015 $116,869.07 $100,000.00
November 6 – 16, 2014 $104,930.45 $100,000.00 $29,334.51
July 1 – 6, 2014 $32,059.95
May 23 – 26, 2014 $75,930.18
November 6 – 16, 2013 $166,998.92 $100,000.00 $12,121.50

Benefiting Organizations

Operation First Response

Operation First Response
a 501(c)3 non-profit organization that helps meet the immediate personal and financial needs of wounded military members and their families.

Operation First Response

Puppy Jake Foundation
a 501(c)3 non-profit organization dedicated to helping military veterans through the assistance of well-bred and highly trained service dogs.

Operation First Response

Hope For The Warriors®
a 501(c)3 non-profit organization dedicated to enhancing the quality of life for post-9/11 service members, their families, and the families of the fallen who have sustained physical and psychological wounds in the line of duty.

American Red Cross

American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission.

Puppy Jake Foundation is honored and thrilled to be selected as a recipient of the Hy-Vee Homefront Round Up initiative. We appreciate the level of contributions received from the Hy-Vee family, the stores and customers alike. It is obvious that Hy-Vee and its customers share a deep sense of community commitment and desire to honor those that have given so freely to our country. With the cost of care and training of each trained service dog, this tremendous financial support is critical to our ability to expand the number of veterans we are able to assist. Generous financial support from Hy-Vee Homefront has enabled Puppy Jake Foundation to help even more veterans, for which we are extremely grateful.

Rebecca S. Beach, President and Founder, Puppy Jake Foundation

Puppy Jake

Operation First Response serves wounded, injured and critically ill active duty service members and disabled veterans with emergency financial aid nationwide. Honoring the service and sacrifice of our heroes is the driving force behind our journey. We believe that it is our duty and responsibility as the recipients of their sacrifice to be there in their time of need. The profound sacrifices made by our military - past, present and future - will always be at the forefront of the heart of OFR. We thank you from the bottom of our heart for the lives you have touched. We are fully aware of the fact that without this support we could not serve our heroes and their families.

Peggy Baker, Founder/President, Operation First Response

Peggy Baker

Hope For The Warriors® is dedicated to restoring a sense of self, restoring the family unit, and restoring hope for our service members and our military families. We are so thankful to Hy-Vee and its customers for their recognition of our service members' sacrifices through the generous donations received in the Round Up. Your generosity greatly helps our organization provide a full cycle of care to military families. The donations from the Hy-Vee Homefront program have made a lasting difference to the veterans and military families in the Midwest and beyond.

Emma Riley, Senior Director, Community Development, Hope For The Warriors®

Hope for the Warriors