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Serving Those Who Served

Through Hy-Vee Homefront®, we are proud to partner with our customers and communities to increase awareness for important veteran and active duty military support efforts.

Honoring Our Nation's Heroes

Hy-Vee Homefront

Hy-Vee Homefront Register Round Up

Every November, Hy-Vee partners with customers to raise funds to support veterans and their families. Customers can round up your purchase to the nearest dollar at the register to benefit Hope for the Warriors, Operation First Response, the Puppy Jake Foundation and the American Red Cross. Click here to learn more.

Veterans Day Breakfast  

Every Veterans Day, Hy-Vee stores roll out the red carpet for veterans and active-duty military. Veterans, military members and their families are invited to enjoy a FREE fresh breakfast at their local Hy-Vee as our way to say thank you for your service. Click here to find your local Hy-Vee.

Careers for Veterans

Hy-Vee actively recruits current military members and veterans to our team. We are honored to salute the service of our nation's veterans with special programs and events, and provide support to organizations that serve our military members, veterans and their families.

Click here to learn about the unique support and benefits we provide to newly hired, eligible veterans.

Learn about our new efforts to recruit veterans and active-duty military members.

Hy-Vee’s Shared Vision

At Hy-Vee, we are a company built on a commitment to doing what is right. We're proud to be supporters of these American heroes. But as a company that cares deeply about the communities and people we serve, we know that we can do more. That's the mission of Hy-Vee Homefront.