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Support for Veterans

We are grateful for the service of our nation’s veterans. Through Hy-Vee Homefront Round Up, donations can help support our veterans and their families. The Round Up program allows customers to round up their grocery bill to the nearest dollar—or any amount—with the proceeds going to support designated Hy-Vee Homefront organizations. We are proud to partner with our customers by matching customer donations during the days surrounding Veterans Day, up to $100,000.

Total Donation: $3,583,129

Previous Round Up Totals:
Dates Funds Raised at Stores Hy-Vee Match Extra
November 1 - 15, 2023 $246,549.21 $100,000
November 1 – 13, 2022 $325,848.03 $100,000 $50,000
November 1 – 14, 2021 $470,545.29 $100,000.00 —
November 1 – 15, 2020 $90,715.80 $100,000.00 —
November 1 – 18, 2019 $127,783.87 $100,000.00 $54,650.00
November 1 – 18, 2018 $198,092.32 $100,000.00 $3,618.25
November 1 – 30, 2017 $190,068.85 $100,000.00 —
November 3 – 13, 2016 $186,993.00 $100,000.00 —
November 5 – 15, 2015 $116,869.07 $100,000.00 —
November 6 – 16, 2014 $104,930.45 $100,000.00 $29,334.51
July 1 – 6, 2014 $32,059.95 — —
May 23 – 26, 2014 $75,930.18 — —
November 6 – 16, 2013 $166,998.92 $100,000.00 $12,121.50

Benefiting Organizations

Operation First Response

Operation First Response –
a 501(c)3 non-profit organization that helps meet the immediate personal and financial needs of wounded military members and their families.
www.operationfirstresponse.org

Puppy Jake Foundation

Puppy Jake Foundation –
a 501(c)3 non-profit organization dedicated to helping military veterans through the assistance of well-bred and highly trained service dogs.
www.puppyjakefoundation.org

Operation First Response

Hope For The Warriors® –
a 501(c)3 non-profit organization dedicated to enhancing the quality of life for post-9/11 service members, their families, and the families of the fallen who have sustained physical and psychological wounds in the line of duty.
www.hopeforthewarriors.org

American Red Cross

American Red Cross –
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission.
www.redcross.org

Since the beginning, Hy-Vee has been a valued supporter for the Puppy Jake Foundation’s mission to raise and train service dogs for veterans. Whether supporting our training in the stores, cheering on our veteran/dog teams or providing significant financial support through Hy-Vee Homefront, Hy-Vee has been a partner we can count on. Together, we have been able to expand our ability to provide more service dogs at no cost to veterans. We are deeply appreciative of the company’s dedication to foster community commitment while honoring their customers, and in this case veterans. We cannot thank Hy-Vee and its customers enough for their generosity. 

Lisa Russell, CEO, Puppy Jake Foundation

Puppy Jake

Operation First Response serves wounded, injured and critically ill active duty service members and disabled veterans with emergency financial aid nationwide. Honoring the service and sacrifice of our heroes is the driving force behind our journey. We believe that it is our duty and responsibility as the recipients of their sacrifice to be there in their time of need. The profound sacrifices made by our military - past, present and future - will always be at the forefront of the heart of OFR. We thank you from the bottom of our heart for the lives you have touched. We are fully aware of the fact that without this support we could not serve our heroes and their families.

Peggy Baker, Founder/President, Operation First Response

Peggy Baker

Together, Hy-Vee and Hope For The Warriors consistently champion our mission of empowering our military families to not just survive, but thrive both at home and within their communities. Hy-Vee’s impactful efforts extend far beyond a single day of recognition; they are dedicated to hiring veterans and provide them with meaningful opportunities. This unwavering commitment underscores Hy-Vee’s role as a pillar of support for the military community, demonstrating that their efforts are a year-round initiative. Together, we are not only alleviating financial burdens but also enhancing the overall well-being of our veterans, ensuring they receive the respect and support they so richly deserve.

Robin Kelleher, Founder and CEO, Hope For The Warriors®

Hope for the Warriors

Generous support from Hy-Vee Homefront fuels our mission to support veterans, active-duty military and military families. The Red Cross began out of service to our military over 140 years ago, and we are proud to walk alongside our service members today.

Neal Bohnet, Regional Chief Development Officer