Variety, The Children's Charity

The charity was founded in the 1920s to help improve the lives of children who are at-risk, underprivileged, critically ill or living with needs. Today, Variety impacts more than 100,000 children through various programs around the world. Since 1983, Hy-Vee has supported Variety's mission with special events such as the former Hy-Vee Triathlon, Petals for Pedals, and other fundraising and volunteering efforts. Additionally, Hy-Vee employees volunteer each year taking pledges during the annual Variety Telethon, which began in 1975.

To date, Hy-Vee has donated more than $21 million to Variety over the last 40 years to support Iowa children in need.