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Jason Farver Joins Hy-Vee Leadership Team as President of Hy-Vee Subsidiary, Perishable Distributors of Iowa (PDI)

September 10, 2021 | News & Press Releases

WEST DES MOINES, Iowa (Sept. 10, 2021) — Hy-Vee, Inc. announces today that Jason Farver has been named president of Perishable Distributors of Iowa (PDI), a Hy-Vee subsidiary, where he will oversee the operations, strategies and overall growth of PDI, along with Hy-Vee’s other manufacturing facilities.

Farver comes to Hy-Vee after leading VT Industries as president of the company, where he held various management positions for more than 13 years, following his career at Pella Corporation. Farver holds a bachelor’s degree in marketing from Iowa State University and also graduated from Harvard Business School’s general management program. Farver serves as president of United Christians International, a nonprofit that helps underprivileged families in Haiti. 

“We are proud to welcome Jason to the Hy-Vee and PDI family, and trust that his knowledge and expertise in the supply chain and manufacturing industries will help guide us in our future growth strategies,” said Randy Edeker, chairman, CEO and president of Hy-Vee. 

Farver starts in his new role at Hy-Vee on Oct. 4.


Hy-Vee, Inc. is an employee-owned corporation operating more than 280 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 86,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit