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Hy-Vee Partners with National Suppliers to Fight Hunger

Hy-Vee again partners with Kellogg’s and Keurig Dr Pepper for the second End Summer Hunger campaign and this year Chobani has also joins the campaign to help to provide meals to children and families in need.

July 1, 2021 | News & Press Releases

Hy-Vee Inc. will again partner with Kellogg’s and Keurig Dr Pepper for the second year of its End Summer Hunger campaign. This year, Chobani has also joined the campaign that helps to provide meals to children and families in need through the Feeding America® network of food banks. During the month of July, for every qualifying purchase made at a Hy-Vee grocery store, Kellogg’s, Keurig Dr Pepper, Chobani and Hy-Vee will help provide one meal* to families in need this summer.

“COVID-19 has caused the number of people experiencing food insecurity to double in many areas across our eight-state region. Even as the pandemic wanes, the increase in those who are food insecure remains at an all-time high and will continue to be for quite some time,” said Tina Potthoff, senior vice president of communications for Hy-Vee. “Hy-Vee, along with our partners, are proud to support Feeding America with this campaign to ensure families have access to meals no matter what time of year it is.”

During the school year, 22 million children have access to free or reduced-cost meals at school. But less than 4 million kids receive similar meals through USDA Summer Food Service Programs, leaving a gap of 18 million children who may not know where their meals will come from over the summer.

Donations will be made through the purchase of select products at Hy-Vee’s more than 280 retail grocery stores. There is no limit to the number of product purchases per customer. Products include Kellogg’s® EGGO® Waffles, Frosted Mini-Wheats® Cereal, Nutri-Grain® Bars, Cheez-It®, Town House® CLUB® and Toasted crackers; select Bai (six-pack), Evian (six-pack), Core (six-pack), and Green Mountain® Coffee; and select Chobani Greek Yogurt.

“Kellogg is proud to partner once again with Hy-Vee, Keurig Dr Pepper and Chobani to help provide meals to children and families this summer,” said Shane Sgambelluri, vice president, regional grocery sales for Kellogg. “We know that summer can be a difficult time for families, as the school meals they rely on aren’t available. This program is part of our commitment to fight hunger and create Better Days for people in communities across the country.”

“Hy-Vee has been a valued partner of Keurig Dr Pepper for many years, and we are proud to once again be a part of the End Summer Hunger campaign. With school out for the summer and children in need, it’s critical that we come together and address food insecurity,” said Andrew Archambault, chief customer officer at Keurig Dr Pepper.

“Chobani is proud to be partnering with Hy-Vee and their End Summer Hunger campaign to fight for a future where no child goes hungry,” said Federico Muyshondt, chief commercial officer at Chobani. “We believe ending child hunger is a responsibility. Collaborating with Hy-Vee and our friends in the food industry can help ensure more children and their families in need have access to nutritious food.”

“Feeding America member food banks work hard to ensure children who receive free or reduced-cost meals at school will have enough food during the summer to be healthy and free from worry. We are thankful to Hy-Vee, Kellogg, Keurig Dr Pepper and Chobani for joining us in the fight to end hunger and helping families who need it most through the End Summer Hunger campaign,” said Lauren Biedron, Feeding America vice president of corporate partnerships.

End Summer Hunger runs the entire month of July. To increase awareness regarding hunger in the summer, Hy-Vee is partnering with Freedom Rock® artist Ray “Bubba” Sorensen II who will travel to four Hy-Vee stores across the company’s region and paint murals that illustrate the issue of hunger. Sorensen will appear in Lincoln, Nebraska; Sioux City, Iowa; Rochester, Minnesota; and Madison, Wisconsin, July 15 – 18, 2021. Further details regarding Sorensen’s appearances will be shared at a later date.

*From July 1 through July 31, Hy-Vee will donate $0.10 for every participating product purchased. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. Hy-Vee guarantees a minimum contribution of $100,000, with a maximum donation of $150,000.


About Hy-Vee
Hy-Vee, Inc. is an employee-owned corporation operating more than 280 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 86,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg’s® Better Days purpose platform, we’re helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit or

About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $11 billion and nearly 27,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company's portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability.

About Chobani
Our founding mission is to make “better food for more people.” Chobani disrupted the yogurt category by making higher protein Greek yogurt, with only natural ingredients, accessible and delicious. Over a decade later, Chobani has become America’s No.1 selling Greek yogurt while continuously innovating, launching oatmilks, non-dairy probiotic drinks, dairy- and plant-based creamers, and ready-to-drink coffees. As we elevate nutrition for millions of people, Chobani also uses food as a force for good in the world – putting humanity first in everything we do. Our philanthropic efforts focus on giving a portion of the company’s annual profits to support the needs of our communities. All Chobani products are kosher certified, and are made without any artificial flavors, sweeteners, or preservatives. With manufacturing in New York, Idaho and Australia, Chobani products are available throughout North America and distributed in Asia and Latin America. For more information, please visit and

About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit, find us on Facebook or follow us on Twitter.