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Hy-Vee Medicare Aisle Launches Free Digital Quoting and Enrollment Tool Ahead of Medicare's Annual Election Period Oct. 15-Dec. 7

October 14, 2021 | News & Press Releases

WEST DES MOINES, Iowa (Oct. 14, 2021) — Hy-Vee Medicare Aisle announces the launch of its free digital quoting and enrollment tool in advance of Medicare’s Annual Election Period (AEP), which begins Friday, Oct. 15 and ends Tuesday, Dec. 7, 2021. 

It is advised that Medicare recipients review their plan each year to ensure they have the best coverage plan for their lifestyle and budget. Using the free digital quoting and enrollment tool available on, current and newly eligible Medicare beneficiaries can get a high-level overview of the Medicare options available. Medicare beneficiaries are also strongly encouraged to contact Hy-Vee Medicare Aisle’s team of trusted licensed insurance agents at (888) 275-1122 to compare plans further. 

Hy-Vee Medicare Aisle is a free service for all current Medicare beneficiaries, as well as those individuals who are becoming eligible for Medicare. Using Hy-Vee Medicare Aisle, customers can select from coverage plans including Medicare Advantage, Medicare Part D and Medicare Supplement Plans, offered by a number of national and regional health insurance carriers.

Hy-Vee Medicare Aisle licensed insurance agents can also help customers identify plans that:
•    Work with their current medical provider(s)
•    Might be a good fit based on individual’s current health
•    Help save money on prescription drugs

“At Hy-Vee Medicare Aisle, we recommend individuals review their Medicare plans on an annual basis to ensure they have the coverage that best fits their current lifestyle at a price point that is affordable for them,” said Tony Kaska, chairman, CEO and president of Midwest Heritage. “Using Hy-Vee Medicare Aisle’s free services, Medicare beneficiaries can avoid overpaying for their 2022 coverage.”

Hy-Vee Medicare Aisle is the latest offering from Hy-Vee Financial Services, fueled by Midwest Heritage, Hy-Vee’s banking, insurance and investments subsidiary. 

To learn more about Hy-Vee Medicare Aisle, customers can call (888) 275-1122 to speak with a licensed Hy-Vee Medicare Aisle insurance agent, or visit


Hy-Vee, Inc. is an employee-owned corporation operating more than 280 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 86,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

Midwest Heritage, a Hy-Vee company, is a full-service banking, insurance and investments center offering a comprehensive array of financial products and services. Midwest Heritage is headquartered in West Des Moines, Iowa, with branches in Chariton, Iowa, five Hy-Vee store locations in central Iowa and one Hy-Vee store location in Overland Park, Kansas. Midwest Heritage has in excess of $375 million in assets. The organization offers the personal service of a community bank with the convenience of a larger bank and is a five-star rated bank by both Bauer Financial Service and FDIC Insured, Equal Housing Lender. Visit us at