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Hy-Vee Launches Virtual Dietitian Services to Assist with Health and Wellness Needs

January 5, 2021 | News & Press Releases

WEST DES MOINES, Iowa (Jan. 5, 2021) — Hy-Vee, Inc. announces the launch of its new, virtual dietitian services platform, Healthie, as another way to connect with its customers during the COVID-19 pandemic and beyond. 

Free services include virtual store tours, dietitian discovery sessions and monthly virtual classes led by a Hy-Vee registered dietitian to help customers start – or continue – their wellness journey. Other services are available for a fee, including the Healthy Habits menu program ($99) that provides meal plans and product recommendations to support nutrition goals and health needs, and personalized nutrition counseling packages (which range from $125 to $250 depending on a customer’s individualized need).

“While our helpful smiles are still in the aisles at our stores, Healthie offers our customers a way to virtually connect with a Hy-Vee registered dietitian for nutrition services using a computer, tablet or smartphone,” said Aaron Wiese, Hy-Vee’s executive vice president of business innovation and chief health officer. “Through online services like individual nutrition counseling, meal planning, nutrition store tours and classes, our dietitians can continue to provide practical tips for making lasting change.”

The first free, live January virtual class “21 Tips for a Healthy 2021” will be led by a Hy-Vee registered dietitian and will provide advice on nutrition, healthy habits, and nutritious products to promote total wellness in the upcoming year. It will be offered several times throughout the month, and more than 100 participants will win a goody bag filled with healthy products and coupons, while 35 lucky winners will receive a $100 Hy-Vee gift card. The complete calendar of classes can be found on the Healthie platform.

To learn more about Hy-Vee’s new virtual dietitian services and to create a Healthie account, visit and select a dietitian. From there, customers can schedule an appointment, chat with their designated dietitian, create goals, track their progress, and browse other offerings and classes. 


Hy-Vee, Inc. is an employee-owned corporation operating more than 275 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 88,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit