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Hy-Vee Launches Hy-Vee Healthy You Wellness Tour

Hy-Vee partners with Old El Paso to help provide education about nutrition across its eight-state region

August 9, 2023 | News & Press Releases

In partnership with Old El PasoTM, a popular brand of Tex-Mex style foods, Hy-Vee announces today the launch of the Hy-Vee Healthy You Wellness Tour, which will travel across the Midwest promoting healthy eating habits and nutrition now through October.

The tour is part of Hy-Vee’s commitment to fighting food insecurity. At the 2022 White House Conference on Hunger, Nutrition and Health, Hy-Vee made a commitment to educate 100,000 Americans in low food access areas, as well as provide 30 million meals to vulnerable communities by 2025. The Hy-Vee Healthy You Wellness Tour is an extension of that commitment.

Families attending a Hy-Vee Healthy You Wellness event will receive a meal kit from Old El Paso, that includes flour tortillas, refried beans and 25% less sodium seasonings. Families can also take home “Plus It Up” nutritional resources that provide simple tips to adding more nutritious foods to everyday meals, dietitian-recommended products, budget-friendly meal guides and freezer meal workshops.

To learn more about Hy-Vee’s nutritional services, visit

Hy-Vee Healthy You Wellness Tour Date Information





Saturday, Aug. 12

noon - 4:00 p.m.

Brooklyn Center Community Health Fair

6301 Shingle Creek Parkway

Brooklyn Center, MN 55430

Saturday, Aug. 12

10:00 a.m. - 4:00 p.m.

North Omaha Community Safety Day

5300 North 30th St.

Omaha, NE 68111

Building 10

Saturday, Aug. 19

10:00 a.m. - noon

Black Family Health and Wellness Association Sickle Cell Walk

5300 North 30th St.

Omaha, NE 68111


Aug. 20

2:00 - 5:00 p.m.

John R. Grubb Back to School Bash

1611 11th St.

Des Moines, IA 50314

Saturday, Aug. 26

11:00 a.m. - 1:00 p.m.

Annual Greater Saint Paul Back to School Event

5116 Terrace Drive

Omaha, NE 68134

Wednesday, Sept. 6

5:30 - 7:00 p.m.

Feeding South Dakota: Mobile Food Distribution

First United Methodist Church

401 S Spring Ave.

Sioux Falls, SD 57104

Saturday, Sept. 9

2:30 - 4:00 p.m.

Feeding South Dakota: Mobile Food Distribution

Point to Serve Church

506 N Kiwanis Ave.

Sioux Falls, SD 57104

Saturday, Sept. 9

11:00 a.m. - 3:00 p.m.

Journey Mental Health Center Community Event

Elver Park

1250 McKenna Blvd.

Madison, WI 53719


Sept. 24

1:00 - 5:00 p.m.

Streets Alive

University Place Neighborhood Lincoln, NE

Wednesday, Oct. 17

1:00 - 2:30 p.m.

Feeding South Dakota: Mobile Food Distribution

Faith Lutheran Church

601 N Cliff Ave.

Sioux Falls, SD 57103

Thursday, Oct. 18

5:00 - 7:30 p.m.

Feeding South Dakota: Mobile Food Distribution

Hillcrest Church

4301 NE 26th St.

Sioux Falls, SD 57103


Oct. 24

5:30 - 7:00 p.m.

Feeding South Dakota: Mobile Food Distribution

Good News Church

1800 S Valley View Road

Sioux Falls, SD 57106

Thursday, Oct. 26

10:00 a.m. - 3:00 p.m.

Project Connect/Nebraska Total Care

Pinnacle Bank Expo at Fonner Park

700 E Stolley Park Road

Grand Island, NE 68801


Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills.