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Hy-Vee and the Caitlin Clark Foundation Partner to Help End Childhood Hunger

The Caitlin Clark Foundation Round Up will take place March 1 - 31 across all Hy-Vee, Dollar Fresh Market and Fast & Fresh locations. 


February 21, 2025 | News & Press Releases


 Hy-Vee announces today that it is partnering with the Caitlin Clark Foundation to support childhood nutrition by raising funds for local food banks across the Midwest in March. 

The Caitlin Clark Foundation Round Up will take place March 1 - 31 across all Hy-Vee, Dollar Fresh Market and Fast & Fresh locations. Customers can round up their purchases to the nearest dollar during checkout with all funds collected at stores going directly to the Caitlin Clark Foundation, which in turn will work with local Feeding America® partner food banks.

Childhood hunger has reached a critical level across the country and is an important issue for the Caitlin Clark Foundation. 

“Nutrition is very important to children’s growth and wellbeing and has been instrumental to my success as an athlete,” said Caitlin Clark. “By providing meals to families who are food insecure, we can help make sure each child has the energy they need to succeed.” 

In the U.S., one in five children face hunger, and more than 575,000 children across the Midwest are considered food insecure. Studies show that the lack of adequate nutrition adversely affects children's health, putting their growth and mental health at risk. 

The mission of the Caitlin Clark Foundation is to uplift and improve the lives of youth and communities through education, nutrition and sports. Nutrition is the key pillar, which is fundamental for a child to excel in education and sports. With adequate and proper nutrition, youth can thrive in their daily lives. 

"Hy-Vee was the first company to sponsor Caitlin Clark in 2021 under her first NIL deal. We have been honored to be an integral partner throughout her basketball career," said Matt Nickell, Vice President of Sports Marketing at Hy-Vee. "This round up is just one more way we can partner together with our shared belief that feeding and supporting kids today will build stronger communities tomorrow."

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Hy-Vee, Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named the No. 1 grocery store in America by USA TODAY. The company’s more than 75,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.