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Hy-Vee and INDYCAR Announce Race Names and Presenting Sponsors for Hy-Vee INDYCAR Race Weekend

Iowa Speedway to Host Hy-Vee Homefront 250 presented by Instacart and Hy-Vee One Step 250 presented by Gatorade NTT INDYCAR SERIES Races, July 22-23.

March 22, 2023 | News & Press Releases

 Hy-Vee, Inc. and INDYCAR today announced that the two NTT INDYCAR SERIES 250-lap races during the Hy-Vee INDYCAR Race Weekend at Iowa Speedway will be focused on honoring America’s heroes and fighting hunger across the United States. Hy-Vee partners Instacart and Gatorade will support the weekend efforts with each industry-leading company serving as a presenting sponsor of the Saturday and Sunday races. 

Hy-Vee INDYCAR Race Weekend will be held July 21-23 at Iowa Speedway in Newton, Iowa. Saturday, July 22 will be an all-day salute to United States veterans and military service men and women, culminating with the Hy-Vee Homefront 250 presented by Instacart. The race is named for the company’s longtime initiative that supports veterans and military members. Hy-Vee‘s commitment to veterans and military, and their families, dates back to the early years of Hy-Vee‘s history. 

Throughout the day on Saturday at Iowa Speedway, special events, displays and even the music and entertainment featured throughout the venue will honor veterans and pay tribute to military members for their service to our country.

The focus of Sunday will be combating hunger across the country with the running of the Hy-Vee One Step 250 presented by Gatorade. The race is named for Hy-Vee’s One Step program, which has funded initiatives to support clean water initiatives, packaged meals and reforestation efforts across the Midwest and all over the world. 

In February, Hy-Vee announced its 100 Million Meals Challenge, bringing together Feeding America® partner food banks, manufacturers and suppliers, as well as Hy-Vee customers, to help support people across the Midwest who are experiencing food insecurity. The initiative continues throughout the year across all Hy-Vee, Dollar Fresh Market and Hy-Vee Fast & Fresh locations. To support the Challenge, Hy-Vee customers can round up their purchases to the nearest dollar during checkout to donate to the cause. All funds collected at stores will go directly to partner food banks serving their local community. Customers can also donate online by going to

Hy-Vee is also working with national food manufacturers and suppliers to provide food and funds to benefit the 18 Feeding America partner food banks that operate in its eight-state region. Each of these food banks will be featured on Sunday of Hy-Vee INDYCAR Race Weekend, along with representatives from Feeding America. Fans in attendance at the track will be able to scan a code and donate to Feeding America.   

“We are proud to help support Hy-Vee’s commitment and dedication to helping people and communities across our country during Hy-Vee INDYCAR Race Weekend,” said Bud Denker, President of Penske Corporation, which owns INDYCAR and the Indianapolis Motor Speedway. “We look forward to honoring our service men and women on Saturday of race weekend and helping to fight hunger through Hy-Vee’s 100 Million Meals Challenge with Feeding America on Sunday at Iowa Speedway. We also want to thank both Instacart and Gatorade for their support and partnership as we host an amazing weekend of racing and entertainment, July 21st through the 23rd.”

To purchase tickets and learn more about Hy-Vee INDYCAR Race Weekend, visit 


Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit 

INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone. The NTT INDYCAR SERIES features an international field of the world's most versatile drivers – including two-time and reigning series champion Will Power, six-time series champion Scott Dixon, two-time series champion Josef Newgarden, four-time Indianapolis 500 winner Helio Castroneves and reigning Indy 500 winner Marcus Ericsson – who compete on superspeedways, short ovals, street circuits and permanent road courses. The 2023 season consists of 17 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, INDY NXT by Firestone, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit For more information on INDY NXT by Firestone, please visit