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Hy-Vee, Inc. Rolls Out First Products in Clean Honest Ingredients Initiative

August 3, 2017 | News & Press Releases


1,000 Hy-Vee brand products with Clean Honest logo will not contain high fructose corn syrup, artificial flavors, colors or synthetic chemicals

WEST DES MOINES, Iowa (Aug. 3, 2017) — Hy-Vee, Inc. customers will have a lot fewer ingredients to read on the labels of select Hy-Vee brand food items. Today, the supermarket chain announced that as part of its Clean Honest Ingredients label initiative, it will eliminate more than 200 artificial ingredients or synthetic chemicals in 1,000 Hy-Vee label products by July 2018.

A handful of these private label food items can already be found in Hy-Vee stores, and customers can look for the Clean Honest Ingredients logo to easily identify them.

“Hy-Vee takes great care to provide our customers with authenticity and transparency when it comes to the products in our stores,” said Jeremy Gosch, Hy-Vee’s executive vice president strategy and chief merchandising officer. “As the demand increases for food products that contain natural, familiar and simple ingredients, we are doing our best to meet those expectations within our Hy-Vee label offerings.”

High fructose corn syrup, artificial flavors and colors, and partially hydrogenated oils are just a few of the ingredients that will not be found in these products. Items will remain in current Hy-Vee brand packaging with the addition of the Clean Honest Ingredients logo.

Currently available Hy-Vee products with the Clean Honest Ingredients logo include: ketchup, almond butter, tortilla chips and bottled tea. The complete transition of all 1,000 items is scheduled for July 2018.

To learn more about the Clean Honest Ingredients initiative, customers may contact their local Hy-Vee in-store registered dietitian.


Hy-Vee Inc. is an employee-owned corporation operating more than 240 retail stores across eight Midwestern states with sales of $9.8 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s 84,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit